Half (50%) of people who inquire about a product or service will buy within 18 months BUT only 7.5% of them will buy within 3 months.
What does this mean for your business? It means that without a way to follow up with people who are interested in your product or service, you are losing 42.5% of those who eventually buy!
Let’s talk through a specific example. Let’s say you are a home remodeler. You have a website, lets call it abcremodeling.com and on the website you share information about the types of projects you can handle, what service area you cover and display some pictures of your previous jobs.
Someone in your area (let’s call her Susan) is interested in renovating their bathroom. Susan Googles “bathroom remodeler near me” and visits your website. She spends 12 minutes on your website reading through your services list and looking at pictures. Susan is very impressed by your work but she and her husband are still in the planning phase so she doesn’t fill out your contact form or call.
Susan leaves your website and life goes on. In 8 months, when they are ready to pull the trigger, she remembers some of the pictures she saw on your website but can’t remember the name or how she got there. She calls another contractor her friend Megan recommended and he gets the job.
This exact scenario happens thousands of times per day! Take a look at how many visitors you had to your website last month and how many jobs you booked and you can see there is a huge number of people just like Susan.
The good news is that you can stay in touch with Susan after she visits your website! You can show her personalized ads while she is browsing Facebook, CNN or other sites that show her pictures of your bathroom remodels and let her know you are there to answer any questions or provide a quote when she’s ready.
8 months later, when Susan is finally ready to move forward, she is reading one of her favorite blogs when she sees your ad pop up with a tile and tub combo she loved. She clicks the ad and is taken back to your website where she finds your phone number and calls you for a quote!
That’s the power of retargeting! You can continue to stay “top of mind” to people who have shown that they are interested in your product or service.
For more information on how our service works or to speak with us about getting retargeting setup on your website, click here.